Marketing Analyst
New York, NY, 10001
Reference ID: 32449890
Date Posted: 06/25/2026
Job Title: Marketing Analyst
Location-Type: Hybrid NYC
Start Date Is: ASAP
Duration: (contract, perm, etc) 2 Month Contract to hire (20 hrs/wk)
Compensation Range: 50-55$/hr W2
Benefits: Eligible for Health, Dental, Vision, 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship .
Job Description:
We're looking for a data-driven Marketing Analyst to become the analytical backbone of our Growth Marketing team. In this role, you'll own the health and accuracy of our marketing funnel reporting, from top-of-funnel lead generation through pipeline contribution and serve as the go-to resource for identifying data issues, surfacing insights, and ensuring our revenue teams are working from a single source of truth.
What You'll Do:
Funnel Reporting & Analytics
- Build, maintain, and distribute recurring reports covering the full marketing funnel: Leads, Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Sales Accepted Leads (SALs), and pipeline contribution
- Track funnel conversion rates, lead velocity, and stage-to-stage progression to identify trends and opportunities
- Partner with Growth Marketing to develop dashboards and reporting cadences that align with campaign cycles and weekly business GTM reviews
Data Quality & Integrity
- Conduct regular audits of marketing and sales data in Marketo & Salesforce to identify and resolve discrepancies, duplicate records, missing fields, and attribution errors
- Investigate anomalies in lead volume, conversion rates, or pipeline values and escalate or resolve root causes in collaboration with Revenue Operations and Marketing Ops
- Define and enforce data standards for lead statuses, campaign attribution, and funnel stage definitions
Cross-Functional Collaboration
- Act as a liaison between the Growth Marketing, Sales, and Revenue Operations teams to ensure consistent funnel definitions and aligned reporting
- Support campaign performance reviews by connecting marketing activity to downstream pipeline and revenue outcomes
- Participate in go-to-market planning by providing historical funnel benchmarks and forecasts
Process Improvement
- Identify gaps in current data capture, reporting processes, or tooling and recommend scalable improvements
- Document reporting methodologies, data definitions, and standard operating procedures
Minimum Requirements:
- 3-5 years of experience in a marketing analyst, business analyst, or marketing operations role
- Strong proficiency in Salesforce CRM: including building reports and dashboards, understanding lead/contact/opportunity objects, and diagnosing data issues
- Solid understanding of B2B marketing funnels and lead lifecycle stages (Leads, MQL, SQL, SAL, pipeline)
- Experience with marketing automation platforms (Marketo) and their Salesforce integrations
- SQL
- GA4
- Read logic from DBT
- Experience with BI or data visualization tools (e.g., Tableau, Omni)
- Advanced Excel/Google Sheets skills; comfort with large datasets
- Strong attention to detail with a track record of catching and resolving data discrepancies
Preferred Qualifications
- Exposure to multi-touch attribution models
- Experience working within a high-growth SaaS or technology environment
You'll Thrive Here If You
- Love digging into data to find out why numbers don't add up
- Can translate complex data findings into clear, actionable narratives for non-technical stakeholders
- Are comfortable owning reporting accuracy and raising flags proactively
- Enjoy working at the intersection of marketing and revenue operations
Soft Skills:
- Highly independent
- Can come in and figure things out fast
- Is comfortable identifying issues and raising flags proactively
- Can work across Marketing, Analytics, RevOps, and Sales
- Doesn't get rattled when data is/can be messy
- Has a "let me investigate that " mindset
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