Personalization + Video Marketing [Infographic]by Mondo on May 1, 2015
Video marketing is one of the hottest new trends in digital marketing. People crave things that are personally targeted to them. Researchers from the University of Texas found that the reason we seek out these types of messages is for a sense of control. In a world where information is plentiful and often overwhelming, something that feels like it’s directly for you is a way to control what information you take in.
Previously, this type of personalization came in text form, but now with the merging of video it’s becoming a powerful combo.
Personalization makes us feel relevant. And who doesn’t want that?