Featured in The Mad Marketer: Mobile eCommerce Overtakes Desktops for Holiday Shoppingby Devin Weakland on December 7, 2015
This article originally appeared on The Mad Marketer on December 7, 2015
By Laura McGarrity, Vice President of Digital Marketing Strategy, Mondo
Many people ask, “What is eCommerce?” It’s a fundamental question that requires a strong understanding as buying and selling is possible with a new form of commerce.
Mankind’s electronic technology and communication journey from telephone to tele-fax took a mere seven decades, we moved from the first-generation mainframe computers to personal computers (PCs) in only about two decades. Today mobile devices are an integral part of the shopping journey, especially for the holiday shopping, with the use of smartphones, tablets and phablets. Welcome to the eCommerce digital technology age!
The question remains – what is eCommerce? Electronic commerce, or eCommerce, is a term coined in the 1960s for any type of business, or commercial transaction, that involves the transfer of information across the Internet. Fast forward fifty years and e-commerce has changed the way in which society sells goods and services online. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. Drawing on technologies such as mCommerce, electronic funds transfer, supply chain management, Internet marketing, social media marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems, it is no longer a luxury for today’s businesses. It’s a necessity. Without eCommerce, you’re limiting the potential for growth.
This holiday season, consumers are going to dump more than $880 billion in holiday spending. Online, the tidings are just as merry and bright as retail ecommerce will receive nearly $80 billion in sales. Mobility continues to gain momentum as a mainstream way for consumers to shop online. This 2015 holiday season, smartphones remain the device of choice — according to IBM, on Black Friday and Cyber Monday smartphones accounted for 44.7 percent of all online traffic. November and December drive 30% more eCommerce revenue than non-holiday months.
Making life more convenient for consumers and opening up all kinds of new opportunities for businesses. Three factors will continue to push growth for mobile ecommerce:
- More sites are responsive and mobile optimized. Having a responsive website is not a competitive advantage in 2015; it is a competitive requirement.
- Smartphone screens are getting larger, which makes mobile ecommerce becomes easier.
- Mobile payment options are improving, making it easier to shop from a smartphone.
Just because you run an eCommerce business, doesn’t mean you run a successful eCommerce business. Be better. Be ready. Be prepared.
About this author (Devin Weakland)
Devin Weakland is a Marketing Generalist for Mondo.