Photoshop is the industry standard program when it comes to creating professional marketing pieces for business presentation covers and web design fronts. Proper use of the program can set a company apart from its competition in terms of a professional look and feel. However, the program has a steep learning curve. Many companies don’t have the manpower to give an employee full training and access to the range of Photoshop.
If time and resources aren’t on your side, it’s best to consider hiring a Photoshop consultant either part-time or full-time, depending on the needs of the company.
What is Photoshop?
Photoshop is basically an image modification program, although it has grown to allow for much more in its recent iterations. As the flagship product of its company, Adobe, Photoshop has a virtual monopoly on professional imaging. The format is used by all major publishing houses and marketing firms around the world. Even companies without a Photoshop artist should have the program so that outsourced projects can be transferred in the language that graphic designers like to see.
What is a Photoshop consultant?
A Photoshop consultant can play one of many roles in a company. In a full-time role, a Photoshop consultant will tell a company when Photoshop is needed in a project and how to use the resources of the program. He or she can also function as the Photoshop artist, crafting the graphic design to be used in the project.
In a less than full-time role, an advisor may simply tweak certain parameters in a project that’s nearing completion. He or she may only provide phone service to troubleshoot certain problems when in-house staff are at a standstill.
Should I hire a full-time consultant or a part-time consultant?
Having a full-time consultant on hand to create the most professional looking projects is certainly a value added for any company. However, does a company have enough projects to keep a digital consultant busy on a full-time schedule? A business owner must make an assessment regarding workload and resources before deciding if they should hire full-time or part-time.
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