Pay-per-click is an excellent strategy to market online and to reach a target demographic. However, a considerable amount of attention must go into this marketing approach. Otherwise, your business may end up spending tens of thousands of dollars on ad space that does not reach home, not to mention the potential clients your business will miss out on. This is why it is necessary to hire a PPC Executive.
A PPC Executive has a host of different job responsibilities. Some of these job responsibilities include:
A PPC Executive will have at least a Bachelor’s degree in Marketing, Business Analytics, Business Management, or a similar field. Other forms of experience to look for include:
The average salary for a PPC Executive is $48,200 annually, although this does depend on the location of the business, the size of the company, and previous experience of the candidate.