Hire a PPC Executive


Why Hire a PPC Executive

Pay-per-click is an excellent strategy to market online and to reach a target demographic. However, a considerable amount of attention must go into this marketing approach. Otherwise, your business may end up spending tens of thousands of dollars on ad space that does not reach home, not to mention the potential clients your business will miss out on. This is why it is necessary to hire a PPC Executive.

PPC Executive Job Responsibilities

A PPC Executive has a host of different job responsibilities. Some of these job responsibilities include:

  • Creating a PPC marketing campaign
  • Working directly with the marketing department in order to maintain business appearance
  • Developing a strong understanding of the company’s products/services, as well as the competition’s
  • Delivering new paid search management campaigns on a regular basis

PPC Executive Experience Needed

A PPC Executive will have at least a Bachelor’s degree in Marketing, Business Analytics, Business Management, or a similar field. Other forms of experience to look for include:

  • Experience managing client budgets
  • An understanding of CSS, HTML5, and other Web standards
  • Ability to use Google Analytics in addition to the Bing/Yahoo platform

PPC Executive Salary

The average salary for a PPC Executive is $48,200 annually, although this does depend on the location of the business, the size of the company, and previous experience of the candidate.

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