A company needs to hire Marketing Automation Specialists when they need to know the effectiveness of their marketing campaigns. A Marketing Automation Specialist is able to analyze the data in multiple customer databases and work with other Marketing professionals in order to create and analyze the effectiveness of multiple ad campaigns.
Marketing Automation Specialists are expected to:
While required experience tends to vary based on the company, a typical candidate should have:
Salary for a Marketing Automation Specialist can vary greatly based on experience and size of the marketing campaigns. Salaries tend to fall between $35,215 and $72,403. A small bonus tied to the effectiveness of the campaigns is also a typical part of the compensation package.