Understanding the current marketplace and how to best reach a key demographic is crucial. It provides a better return on investment for the marketing department and can allow a business to formulate a clear and precise angle for current and future advertising campaigns. A Market Researcher is in charge of analyzing trends and creating the best course of action for reaching the key demographic. Many businesses deem these roles crucial and look to hire Market Researchers.
The Market Researcher has a host of job responsibilities. Some of these responsibilities include:
An individual is going to have at least a Bachelor’s degree in business or management, economics, statistics, or a similar field. A Master’s degree is desirable when available. Other experience desired includes:
The average salary for a Market Researcher is just over $61,000. This does depend on the location of the company, how long an individual has worked in the given field and the size of the company. The highest paid Market Researchers make upwards of $116,000 on an annual basis.