A company needs to hire MarCom Specialists in order to facilitate good communication in their marketing campaigns. MarCom or Marketing Communication Specialists are able to write the brochures, client briefs, and other materials that are needed to attract new clients to a business and resell or upgrade the products already sold to existing clients.
MarCom Specialists are expected to:
While required experience tends to vary based on the company, a typical candidate should have:
Salary for a MarCom Specialist can vary greatly based on the size of the marketing campaigns they are expected to work on. Additionally, many MarCom Specialists that are experts in niche fields can command very high salaries. Because of this, salaries tend to be around $80,000 on average, but there is a wide range of compensation.