Lead Generation Specialist Job Responsibilities

Lead Generation Specialists are expected to:

  • Identify potential markets, clients, and customers; often with little outside support
  • Work with professionals in Marketing, Sales, and Product Development in a support capacity
  • Think creatively in order to reach new potential clients
  • Manage data on new clients and potential leads

Lead Generation Specialist Experience Needed

While required experience can vary based on the needs of the company, a typical candidate should have:

  • A Bachelor’s degree in Business, Sales, Communications, or a similar field
  • Ability to reach a wide range of potential clients; at many companies good candidates must have a large pool of industry contacts
  • At least one year of experience in Sales
  • Ability to coordinate with multiple Sales team members

Lead Generation Specialist Salary

Salary for a Lead Generation Specialist is often dependent on commissions and the rate of sales growth.  For this reason, salaries can range from $25,000 at very small companies to over $300,000 at large companies.


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