Email Marketing Specialist Job Responsibilities

Email Marketing Specialists are expected to:

  • Identify potential clients through multiple channels
  • Work with professionals in Marketing and Sales to create and develop new ad campaigns
  • Create multiple email communications for different groups of clients
  • Manage data on email campaigns

Email Marketing Specialist Experience Needed

While required experience can vary based on the needs of the company, a typical candidate should have:

  • A Bachelor’s degree in Marketing, Communications, or a similar field
  • Excellent writing and proofreading skills
  • At least one year of experience in Marketing; this can be a good entry-level position
  • Ability to coordinate with other Marketing team members

Email Marketing Specialist Salary

Salary for an Email Marketing Specialist is often dependent on size of the campaigns being worked on and experience. The average salary for this position is $51,000 a year. This position typically comes with benefits such as health insurance and a retirement plan.


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