Digital Strategist Job Responsibilities

A Digital Strategist holds many different job responsibilities. These responsibilities include:

  • Producing detailed research into individual clients and the performance of a company, clients and the competition
  • Looking through the competition and understanding how to implement favorable marketing strategies to exceed that of other companies
  • Performing Web based audits to map out global brand’s footprint
  • Supporting lead marketing strategist and marketing department

Digital Strategist Experience Needed

A qualified professional will have at least a Bachelor’s degree in computer science, statistics or a similar field. They also need to have at least three years of experience with the strategic marketing position. Some other desirable forms of experience include:

  • Experience working in international markets
  • Understanding of marketing principles
  • Comprehension of SEO, Google AdWords, Analytics and social platforms
  • Understanding of website design, search engines and social media tools.

Digital Strategist Salary

A Digital Strategist has an average salary of around $70,000 when just starting out. Professionals with over a decade of experience push the median income to $88,000. The average salary ranges based on location, length of experience, and the size of the company.


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