Digital Media Buyer Job Responsibilities

A Digital Media Buyer has a host of job responsibilities. Some of these responsibilities include:

  • Identifying target audience for media campaign
  • Maintaining distribution figures and audience figures within industry research
  • Monitoring new buying strategies
  • Building relationships with both clients and media sales companies
  • Working on large number of client accounts, often at same time
  • Client reporting and budget management

Digital Media Buyer Experience Needed

A Digital Media Buyer should hold at least a Bachelor’s degree in digital media, advertising, sales or a similar field. A Master’s degree is preferred, but not necessary. Other job experience includes:

  • Teamwork and interpersonal skills
  • Analytical and research skills
  • IT literacy
  • Exceptional understanding of media
  • Ability to work under pressure and meet deadlines

Digital Media Buyer Salary

The average salary for a Digital Media Buyer varies depending on the size of the company, location and how long the individual has worked within the industry at the given position. Typically, a professional will make around $49,000 to $75,000 a year, based on these variables


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