Hire Digital Content Strategists

digital content strategy

Why Hire Digital Content Strategists

A company needs to hire Digital Content Strategists when they want to focus on improving the outreach of their online media. This relatively new job position focuses on creating an overall plan for a company’s digital content. A Digital Content Strategist will combine elements of Marketing along with a knowledge of social media and other internet-based outlets in order to craft an overall strategy for a company’s online content.

Digital Content Strategists Job Responsibilities

Digital Content Strategists are expected to:

  • Develop and execute an overall plan for a company’s digital presence
  • Be familiar with many different types of online media platforms
  • Develop strategies to reach out to retain specific groups of consumers

Digital Content Strategists Experience Needed

Generally, a typical candidate for this position should have:

  • At least a Bachelor’s degree in Marketing or a similar field
  • Extensive familiarity with multiple forms of online media
  • Two to five years of experience working in an online marketing environment

Digital Content Strategist Salary

The average salary for a Digital Content Strategist is hard to pinpoint because these positions are relatively new. At large companies, however, preliminary data indicates that the median wage is $81,140.  Management positions in this field have median salaries around $108,260. Positions come with a full benefits package, and in some cases bonuses tied to sales goals.

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