A company needs to hire Digital Content Strategists when they want to focus on improving the outreach of their online media. This relatively new job position focuses on creating an overall plan for a company’s digital content. A Digital Content Strategist will combine elements of Marketing along with a knowledge of social media and other internet-based outlets in order to craft an overall strategy for a company’s online content.
Digital Content Strategists are expected to:
Generally, a typical candidate for this position should have:
The average salary for a Digital Content Strategist is hard to pinpoint because these positions are relatively new. At large companies, however, preliminary data indicates that the median wage is $81,140. Management positions in this field have median salaries around $108,260. Positions come with a full benefits package, and in some cases bonuses tied to sales goals.