Hire a VP of Marketing Communications

vp of marketing communication

Why Hire a VP of Marketing Communications

A company needs to hire a VP of Marketing Communications when they need to improve the quality of their written and visual communication across a variety of media platforms. VPs of Marketing Communications are able to effectively express a company’s message through online and traditional sources. They are often in charge of a Marketing department.

VP of Marketing Communications Job Responsibilities

VPs of Marketing Communications are expected to

  • Develop and execute overall marketing plans that encompass a variety of different media
  • Be familiar with many different types of online and traditional media platforms
  • Develop strategies to reach out to retain specific groups of consumers
  • Manage other members of the Marketing team

VP of Marketing Communications Experience Needed

Generally, a typical candidate for this position should have:

  • At least a Bachelor’s degree in Marketing, Communications, or a similar field; Master’s degrees are preferred
  • Extensive familiarity with multiple forms of online and traditional media
  • At least ten years of experience working in a Marketing environment

VP of Marketing Communications Salary

The average salary for someone in Marketing Communications can vary based on experience and company size. The average salary for someone in this field, however, is approximately $141,000. These positions typically come with a benefits package that includes bonuses, health care, and a retirement plan.

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