A company decides to hire a VP of eCommerce when they need to focus on expanding their presence on the internet. Often, this requires a strong focus on a retail website, but a VP of eCommerce would also be responsible for a company’s retail apps and other consumer portals that does not include brick and mortar stores.
A VP of eCommerce is expected to:
While required experience tends to vary based on the six of the company, a typical candidate should have:
Salary for a VP of eCommerce position depends heavily on the size of the company and scope of the online retail space. Typical salaries at smaller companies range from $110,000 to $145,000. Most positions include ample benefits and stock options.