A company decides to hire a VP of Digital Marketing when there is a need to improve customer outreach. A VP of Digital Marketing should be responsible for all customer outreach activities that are conducted online, including social media, website, and direct advertising.
A VP of Digital Marketing is expected to:
While required experience tends to vary based on the size and focus of the company, a typical candidate should have:
Salary for a VP of Digital Marketing position depends heavily on the size of the company. Typical salaries at smaller companies start at $75,000. Most positions include ample benefits and a large portion of pay and/or bonus is tied to the actual sales of the company.