Hire a VP of Digital Marketing

hire a VP of digital marketing

Why Hire a VP of Digital Marketing

A company decides to hire a VP of Digital Marketing when there is a need to improve customer outreach. A VP of Digital Marketing should be responsible for all customer outreach activities that are conducted online, including social media, website, and direct advertising.

VP of Digital Marketing Job Responsibilities

A VP of Digital Marketing is expected to:

  • Manage all aspects of a company’s online marketing, including social media and direct advertising
  • Develop and manage online marketing campaigns
  • Work closely with other company departments in order to meet sales goals
  • Deal with all customer online interactions

VP of Digital Marketing Experience Needed

While required experience tends to vary based on the size and focus of the company, a typical candidate should have:

  • A Bachelor’s degree in Marketing or similar field; a Master’s degree is often preferred
  • Ample experience with online marketing campaigns, including social media campaigns
  • Ability to coordinate with other VPs to complete projects

VP of Digital Marketing Salary

Salary for a VP of Digital Marketing position depends heavily on the size of the company. Typical salaries at smaller companies start at $75,000.  Most positions include ample benefits and a large portion of pay and/or bonus is tied to the actual sales of the company.

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