Social Media Marketing Manager Job Responsibilities

The Social Media Marketing Manager has several very specific job responsibilities. These responsibilities include:

  • Creating a specific plan for the social media marketing campaign
  • Working within the marketing department to keep social media postings connected with the rest of the marketing outreach
  • Content management
  • Increasing brand awareness throughout the Internet, especially among the key demographic

Social Media Marketing Manager Experience Needed

When hiring a Social Media Marketing Manager, you generally want to find someone who has a Bachelor’s degree in Digital Marketing or a similar field. Other experience you need to look for includes:

  • Extensive experience working over a number of social media platforms
  • Outgoing personality
  • Ability to respond quickly to posts
  • Knowledge of SEO

Social Media Marketing Manager Salary

The average salary for a Social Media Marketing Manager is $48,000 annually.


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