Web analytics has drastically shifted in recent years. The amount of information greatly exceed anything available only a few years ago. In order to improve marketing performance and to monitor the competition, having a Director of Web Analytics on hand is a must. Such a professional can boost exposure while ensure the company outperforms the competition, which is why many businesses choose to hire a Director of Web Analytics.
A Director of Web Analytics has many job responsibilities. Some of these responsibilities include:
A Director of Web Analytics commonly has a Master’s Degree in computer science, statistics, or a similar field. Other experience desired for the position includes:
The average salary for a Director of Web Analytics is nearly $98,000. This does depend on the location of the job, size of the company, and length of time an individual has worked this particular job title, both in the current location and previously.