Maintaining a strong social media presence is a must for your business. It is, more or less, free advertising and makes it possible to interact with your clients and potential customers in a wide number of ways. Staying on top of this yourself is especially time consuming and difficult, which is why you need to hire a Director of Social Media.
A Director of Social Media has several specific job responsibilities. Some of these job responsibilities include:
When looking to find the right Director of Social Media, it is important to seek out someone who has at least a Bachelor’s degree in Marketing, Internet Marketing, Business Administration, or another business/computer science related field. Other experience to look out for includes:
The average salary of a Director of Social Media, depending on the location and the size of the company is around $143,000.