Hire a Director of SEO/SEM

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Why Hire a Director of SEO/SEM

Improving a company’s visibility online is essential, no matter the company or the kind of services/products it offers. While paying to market is an option, it quickly increases expenditures for the company. Instead, to boost visibility without spending more on marketing, all posts, blog entries, pages and social media uploads need to have proper search engine optimization. This helps boost search engine rankings for the content and it is why it is necessary to hire a Director of SEO/SEM.

Director of SEO/SEM Job Responsibilities

The Director of SEO/SEM has specific job responsibilities to boost the SEO of a website. Some of these responsibilities include:

  • Determining resources required for SEO strategy and implementing these resources
  • Implementing SEO strategy across the board for a company’s Internet presence
  • Staying on top of SEO changes with search engines and social media outlets
  • Working with clients in determining the best course of action for interaction

Director of SEO/SEM Experienced Needed

A Director of SEO generally will have a Bachelor’s Degree in Computer Science, Marketing, Computer Design, or a similar field. Other experience to look out for includes:

  • Knowledge of HTML and CSS
  • Understanding of Search Engine marketing
  • Familiar with Google AdWords, Analytics, and other Google platforms
  • Proficient with Microsoft Office
  • Familiar of Pay Per Click programs and data optimizing

Director of SEO/SEM Pay

The Director of SEO/SEM has an average salary of $85,000.

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