Improving a company’s visibility online is essential, no matter the company or the kind of services/products it offers. While paying to market is an option, it quickly increases expenditures for the company. Instead, to boost visibility without spending more on marketing, all posts, blog entries, pages and social media uploads need to have proper search engine optimization. This helps boost search engine rankings for the content and it is why it is necessary to hire a Director of SEO/SEM.
The Director of SEO/SEM has specific job responsibilities to boost the SEO of a website. Some of these responsibilities include:
A Director of SEO generally will have a Bachelor’s Degree in Computer Science, Marketing, Computer Design, or a similar field. Other experience to look out for includes:
The Director of SEO/SEM has an average salary of $85,000.