Director of eCommerce Job Responsibilities

A Director of eCommerce has a host of job responsibilities. Some of these responsibilities include:

  • Managing of Internet marketing including social media integration
  • Managing all technical infrastructure within the website
  • Understanding of SEO monitoring and implementing necessary changes
  • Working with the rest of the digital marketing department in creating a plan to bring in more sales and traffic to the site

Director of eCommerce Experience Needed

A professional taking over as the Director of eCommerce generally has at least five years of experience while holding at the minimum a Bachelor’s degree in sales (or a similar degree type). Some of the other experience required includes:

  • Experience with Web analytical tools
  • Knowledge of Google AdWords, AdSense, Yahoo Search Marketing, and others
  • Able to work both independently and with a team

Director of eCommerce Salary

The average salary for a Director of eCommerce sits at $146,000. It generally ranges between $127,000 and $168,000. This is dependent on the size of the company, location and the professional’s total experience.


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