Marketing in the modern era is all about reaching individuals directly. Instead of indirect billboards and television ads, digital marketing appears on social media accounts, emails, search engines and through other means. It often has a better ROI while possessing the ability to focus on key demographics. To best take advantage of and incorporate digital marketing, it is necessary to hire a Director of Digital Marketing.
A Digital Marketing Manager has a wide range of job responsibilities, some of which include:
A Director of Digital Marketing holds at least a Bachelor’s degree in marketing or computer related field (Master’s Degree preferred). They also have proven experience in digital marketing. Some other skills include:
Depending on the size of the company and its location, a Director of Digital Marketing typically makes anywhere from $110,000 to $190,000. The longer someone has worked in the field at the position, the higher their income rate is as well.