Hire a Chief Marketing Officer

hire a CMO

Why Hire a Chief Marketing Officer

When your company decides to hire a Chief Marketing Officer, it’s looking for a person who can manage every aspect of your company’s marketing strategy and campaigns. This is a job that requires a person who is able to consider a number of strategies in order to meet sales goals. A successful Chief Marketing Officer is able to be both creative and firmly grounded in analytical methods in order to constantly assess a marketing campaign.

Chief Marketing Officer Job Responsibilities

A Chief Marketing Officer’s job responsibilities include:

  • Being familiar with a number of different types of media, including print, online, and television
  • Able to develop and manage online marketing campaigns
  • Willing to assess marketing strategies critically
  • Able to work closely with other company departments in order to meet company goals

Chief Marketing Officer Experience Needed

A typical candidate for these positions should have:

  • A Bachelor’s degree in Marketing or a similar field; often a Master’s degree is preferred by larger companies. On the job experience is rarely considered an adequate substitute for a formal education.
  • Ten or more years of experience with many different types of marketing campaigns
  • The ability to coordinate with many staff members

Chief Marketing Officer Salary

Salary for a Chief Marketing Officer depends heavily on company size. Salaries tend to start around $120,000.

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