Chief Marketing Officer Job Responsibilities

A Chief Marketing Officer’s job responsibilities include:

  • Being familiar with a number of different types of media, including print, online, and television
  • Able to develop and manage online marketing campaigns
  • Willing to assess marketing strategies critically
  • Able to work closely with other company departments in order to meet company goals

Chief Marketing Officer Experience Needed

A typical candidate for these positions should have:

  • A Bachelor’s degree in Marketing or a similar field; often a Master’s degree is preferred by larger companies. On the job experience is rarely considered an adequate substitute for a formal education.
  • Ten or more years of experience with many different types of marketing campaigns
  • The ability to coordinate with many staff members

Chief Marketing Officer Salary

Salary for a Chief Marketing Officer depends heavily on company size. Salaries tend to start around $120,000.


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