A Director of Digital Marketing provides a holistic approach to all of the digital marketing channels. While a digital marketing specialist is typically focused on a specific marketing channel, a Director will usually oversee multiple channels and adjust the marketing mix in order to provide the most efficient approach toward meeting business objectives. Typically, a Marketing Director will have previous experience as a specialist focusing on one or more channels, but has the strategic insight to understand the importance of channel integration.
The role commonly involves creating and presenting powerpoint decks and often includes management of a skilled team of digital marketing experts. The Digital Marketing Director plays a key role in not only providing strategic guidance, but in developing the members of their team to make sure they are learning new skills and adapting to changes in the digital marketing landscape.
Director of Digital Marketing Salary
A Director of Digital Marketing will typically make between $110k – $190k, depending on the size of the company, years of experience, and geographic location. Sometimes companies will choose to hire a full-time Director who then manages a team of specialist-level consultants. This model is useful in having a full-time Digital Marketing Director that can closely align the marketing channels with the company’s marketing goals and delegate day to day tasks to Specialists.