Digital Marketing

hiring problems

6 Common Hiring Problems for Tech and Digital Marketing Roles

Hiring the right candidate is a more challenging process than most business owners and executives realize, especially when it comes to hiring for Tech and Digital Marketing roles. The pressure is on Hiring Managers to ensure they make the right choice the first time around. But most Hiring Managers and departments are ill-equipped to weed through …

digital marketing ads

Are Your Digital Marketing Ads Reaching Your Audience?

The answer: Probably not. It turns out, the odds may not be in your favor when it comes to reaching your target audience through Digital Marketing ads. According to Nielsen’s Digital Ad Ratings service, nearly 48 percent of online ads do not reach the intended audience. Although online ads are still more effective than other forms of media, …

effective digital marketing campaigns

The 3 Most Effective Digital Marketing Campaigns of 2016

As 2016 draws to a close, we like to look back at the most effective Digital Marketing campaigns we witnessed this year. While it might have been a year filled with all the worst surprise upsets, minus the Cubs’ historic Series win, it was also a year of creativity and innovation when it comes to Marketing …

digital marketing jobs

The 6 Highest Paying Digital Marketing Jobs for 2017

As we head into the new year, certain Digital Marketing skills are in higher demand than others. SEO/SEM, Data/Web Analytics, and UX were the skill sets gearing up to net the highest paying Digital Marketing jobs for 2017 based on exclusive data from our 2016-17 Digital Marketing Salary Guide.  To understand why these skill sets …

digital marketing trends

4 Top Trends That Will Define Digital Marketing in 2017

When it comes to Digital Marketing trends, what’s “in” is always changing. Whether it’s Google’s search engine algorithm, the emergence of new social media platforms, or the most in-demand Digital Marketing skill sets, the industry is constantly evolving, updating, and creating new ways of reaching an audience. With 2017 just around the corner, our eyes …

snapchat spectacles

Snapchat Spectacles & Wearable Cameras: The Future of Tech or Another Flop?

After months of subtle hints at a major project underway and a name change from Snapchat to Snap Inc., the dynamic brand behind one of the most popular social media platforms has released their long-awaited project: Snapchat Spectacles. And it did not disappoint. With a widely successful, yet minimalistic marketing campaign for the social media-driven …

professional brand

5 Resources to Help Improve Your Professional Brand

As the largest national staffing agency specializing exclusively in high-end, niche IT, Technology, and Digital Marketing talent, we know how to find and identify qualified candidates. How? Well, we can’t spill all of our secrets, but one element that skilled candidates always have is an impressive professional brand. Why so important? Try Googling yourself and …

brand colors

Are Your Brand Colors Costing You Business?

One of the most important decisions every company makes early on is choosing their brand colors. The result of which can either drive traffic, leads, and sales or send consumers running to brands with more appealing colors. Think this all sounds a bit dramatic? Well, science shows that consumers respond differently based on the colors they …

Corporate Social Responsibility

Corporate Social Responsibility: What it is, Why it Matters, & How it Impacts Business in 2016

Corporate social responsibility (CSR) refers to business initiatives that benefit society. These initiatives fall into three categories, often called the triple bottom line, which are social, environment, and economic. At first, many businesses didn’t take corporate social responsibility seriously or at least pretended to when it came to the environment in what’s known now as greenwashing. …

digital marketing skills

5 Digital Marketing Skills Your Marketing Team Needs to Succeed in 2017

As new technologies, channels, and platforms emerge, the skill sets needed by digital marketing professionals continue to evolve. For businesses to have informed, successful digital marketing strategies in 2017, they must ensure their marketing teams are equipped with the latest prioritized digital marketing skills. Does your marketing team have the skills it needs for continued success …

lead generation channels

The 5 Most Effective Digital Lead Generation Channels to Invest In

Take a second and think about the number of advertisements you see in just 1 day. When you take into account all of the billboards, social media advertisements, and online banner ads targeting you throughout the day, the number is probably somewhere in the hundred range. Yet, consumers, including yourself, are getting better than ever …

podcast

The Rise of the Podcast: The Latest in Content Marketing

When you think of content, a majority of marketers think visually-based products, like blog posts, whitepapers, infographics, videos, and other interactive content. However, audio-based content is seeing a rise in popularity, specifically with the resurgence of the podcast. For those who aren’t hip with the latest millennial trends, podcasts are digital audio files that discuss a predetermined …

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