Content Marketing

podcast

The Rise of the Podcast: The Latest in Content Marketing

When you think of content, a majority of marketers think visually-based products, like blog posts, whitepapers, infographics, videos, and other interactive content. However, audio-based content is seeing a rise in popularity, specifically with the resurgence of the podcast. For those who aren’t hip with the latest millennial trends, podcasts are digital audio files that discuss a predetermined …

semantic search

The Impact of Semantic Search on Your Content Marketing Strategy

If a core component of your content strategy relies solely around identifying keywords and incorporating those throughout the content on your website, then your content is never going to receive the search engine page ranking you need to produce the results you want. Why? Search engines have now prioritized semantic search in their algorithms and …

link building

Proven Link Building Strategies That Drive Traffic to Your Content

According to the Content Marketing Institute, 76 percent of B2B marketers plan on creating more content in 2016 in comparison to 2015.  However, over 70 percent of marketers lack a consistent or integrated content strategy to ensure that content is driving traffic, generating leads, boosting search engine page ranking, and getting distributed properly, according to Altimeter. Given the rising importance …

hashtag

The Art of the Hashtag: How to Boost Social Engagement Through Tags

Today, you can’t access social media without seeing hashtags. Whether it’s relating to a trending topic, categorizing images or posts, or functioning as a clever marketing initiative, hashtag use has invaded and changed the way we use social media. Even though hashtags have been around for a while, it’s clear that the use of hashtags …

snapchat marketing

An Effective Guide to Snapchat Marketing

Snapchat boasts over 150 million daily users and a shifting demographic of users aged 25 and older growing twice as fast as those under the age of 25. Despite these numbers, developing an effective Snapchat marketing strategy is proving to be difficult for many businesses. This is because many marketers are at a loss on how …

organic search

The Future of Paid and Organic Search

As a result of Google’s regular updates to SEO, including the addition of last year’s mobile-friendly algorithm and the new emphasis on context when it comes to content, the distribution of paid and organic search strategies for many businesses is rapidly changing. Here’s a look at the future of paid and organic search based on …

thought leader

4 Effective Content Strategies to Help You Become a Thought Leader

Lately, content production has been a growing priority for marketing teams because of the evolving importance of SEO, the demand for expert content from consumers, and updates to Google’s search engine ranking algorithm. Although the importance of content creation in growing your reach and consumer base hasn’t lessened, forward-thinking businesses have shifted to prioritizing content …

content automation software

Marketing Content Automation Software: How Effective Is It?

After recently closing a $30 million investment round in April from major investors like Goldman Sachs, Persado, a content automation software business, is looking to make digitized copywriting the future of marketing and many other sectors. But what exactly is content automation software? And how effective is it in comparison to human writing? Let’s dive …

social media strategy

What’s Next in Social Media Strategy

Here’s an exclusive look at what’s next in social media strategy based on insights gathered from our latest Digital Marketing Salary Guide: According to respondents to Mondo’s Digital Marketing Survey, LinkedIn, Facebook, and Twitter are the top three most prioritized social media platforms based on engagement, as well as the top three rated as having …

voice search

What the Rise of Voice Search Means For Your Business

As many experts in the field know, SEO is constantly changing, yet it’s a crucial component of any successful digital marketing strategy, as we highlighted in our recent blog post. One of the latest updates to this strategy was the change to Google’s algorithm to prioritize websites that have been optimized for mobile users. The …

influencer marketing strategies

B2B Influencer Marketing Strategies Proven to Produce Results

Today, influencer marketing is a key component in a majority of the most successful businesses’ marketing campaigns, especially for B2B companies. However, many businesses and marketing teams are unclear on how to develop effective influencer marketing strategies that will produce the results they need. There are several steps to creating a successful influencer campaign and a …

Instant Articles

Facebook’s Instant Articles: Larger Audience Reach, Faster Loading Speeds, & Instant Mobile Optimization

Instant Articles, Facebook’s latest update and venture on the social media platform, is a brand new publishing form for businesses. Initially tested with major content publishers like The New York Times, BuzzFeed, and National Geographic, Instant Articles were recently opened up to all businesses on April 12. So what exactly is this update and why should your …

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